Sponsoring is an essential source of financing for cultural events. However, the degree of integration regarding these partnerships varies from one event to the next. For years the Festival has relied on a strategy of close collaboration with its partners, whose presence brings added value to both the public and the artists.

Among the reasons people come to the Festival, the music and the setting are top of the list. In order to preserve these sources of enjoyment, the presence of the sponsors must enhance these essential elements.

This philosophy has been applied little by little to the entirety of the Festival. In this way, most of the communication projects put in place by the sponsors are specifically designed for the Festival, incorporating their objectives with the values of the event.

The partners, most of whom have been with the Festival for many years, are also appreciative of this harmonious form of advertising, which is more in tune with the desires of the public.
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